Back End
Lob
I use Lob to connect physical direct mail with custom application workflows.
In Practice
How I use it
I use Lob to connect physical direct mail with custom application workflows. My work includes address handling, letter previews, test and live sends, delivery status, submission safeguards, and integrating direct mail into CRM-style outreach processes.
Application logic
I use Lob where an application needs real data, business rules, integrations, or automated behavior behind the interface.
Data and workflows
I focus on the shape of the data, how it changes, what should happen next, and how to keep application workflows understandable as they grow.
Reliable integrations
Authentication, validation, errors, external services, and edge cases matter just as much as the happy path when a system supports real business activity.
Connected Stack
Related skills
These are tools and capabilities that commonly sit near this skill in my project and video work, with the strongest shared relationships surfaced first.